Google brings Gemini Omni video creation to Google Ads

Google is bringing Gemini Omni into Asset Studio in Google Ads, allowing advertisers to turn creative briefs, brand guidelines and existing assets into multi-format videos that can be deployed directly into campaigns. The new capabilities are aimed at reducing the work required to produce creative variations for Demand Gen, Performance Max and other Google and YouTube campaigns. What’s new. Starting today, Google DeepMind’s Gemini Omni model powers new multimodal video creation tools directly within Asset Studio. Advertisers can provide their brand guidelines and website URL, enter a creative brief or select existing static assets, and use Gemini Omni to generate video storyboards and motion scenes. How it works. Google has built the workflow around four stages: establish the brand, generate concepts, refine the creative and deploy the finished assets. After importing brand guidelines and a URL, advertisers can generate initial concepts from prompts or existing creative. They can then use additional prompts to adjust individual scenes, voiceovers, pacing and aspect ratios before exporting the assets directly into campaigns. Prompt-based editing. Advertisers can refine generated videos using natural language rather than rebuilding creative from scratch. Gemini Omni can make changes to scenes, backgrounds and styling while retaining context from previous instructions, allowing advertisers to iteratively develop the creative through a conversation-like workflow. Brand controls. Google says Gemini Omni uses reasoning during scene generation to help AI-generated assets remain consistent with an advertiser’s visual identity and tone. Rather than only generating realistic-looking scenes, Google says the model reasons about what should happen next while attempting to maintain the brand standards supplied by the advertiser. Multi-format creative. One of the main goals is to make it easier to produce the creative variety needed across Google’s different advertising surfaces. Gemini Omni can generate horizontal 16:9 and vertical 9:16 versions of video creative, reducing the need for advertisers to separately produce variations for different placements across Google and YouTube. From creation to campaigns. Finished assets can be exported from Asset Studio directly into Demand Gen, Performance Max and other YouTube or Google campaigns. That creates a more integrated workflow where advertisers can move from a brief to generated creative and then into campaign deployment without relying on separate video production tools for each stage. Why we care. Producing enough video variations for Google’s increasingly creative-heavy campaign types can be expensive and time-consuming, particularly when advertisers need multiple formats. Putting generation and editing directly inside Google Ads could dramatically shorten that process. But advertisers will still need to scrutinize whether AI-generated videos genuinely meet their brand standards rather than relying solely on Gemini Omni’s interpretation of their guidelines. Bottom line. Google is turning Asset Studio into a more complete AI video production environment, using Gemini Omni to take advertisers from creative brief to brand-aware, multi-format video assets that can be deployed directly into campaigns.

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Fonte original: [Search Engine Land](https://searchengineland.com/google-brings-gemini-omni-video-creation-to-google-ads-485814)